Crap So Thick, You Can’t Even Wovel It!

By Brian, November 14, 2006 10:28 pm

Oh gosh golly, it gets worse!

Earlier this evening I stumbled across the “Wovel” on Home Depot’s website, while looking for a particular light bulb to replace the 34 watt florescent tube that died in my bathroom. No, it wasn’t in that section of the site – I saw a little promo picture and blurb on the side bar and some sick part of my psyche forced my index finger to depress the mouse button to see what the heck that thing was.

I guess the absurdity of this device has been gnawing at me since I made that post. I just had the urge to Google ‘wovel’ and found not much of interest. So I added a word – ‘stupid’. The first link from ‘wovel stupid‘ got me a blog site of some sort. It’s the comment section that really tickled me.

Embedded in the user comments is two direct postings from the promoters of the Wovel, under the name of Dennis Lee. Posted a few weeks apart, making it seem like ‘he’ had ordered it and received it, the review is nothing more than regurgitated text from their website. Much like the supposed comments on their own website that are failing at appearing genuine – it reads like an industrial product promotion with a few ‘personal’ lines added here and there.

Not only did these people invent what is quite possibly the stupidest device ever, they stoop to posting misinformation on a blog in the face of obvious user apathy to their attempts. On December 25th no less. If I needed any more reason to dislike this device, I need look no further.

However, they do delve further into the realm of marketing to the stupid! (Or is that marketing of the stupid?) Images on their site of the product in use are bad digital edits. The product reviews reek of the same bogus documentation as the rest, and the TIME Magazine supposed endorsement is merely a listing of the product (amongst others) with an invitation to vote.

Quite frankly, I can’t fathom what would keep this device from falling over and hurting you worse than a standard ergonomic shovel in the first place, nor who would want to be caught ‘wovelling’ their driveway in suburbia.

Regardless of any merits this product has (I am skeptical that it actually does have any) it’s buried under such a huge pile of crap and blatant misinformation there is no credibility left. If I hadn’t found this product advertised on Home Depot’s site, I would have assumed it was a hoax.

7 Responses to “Crap So Thick, You Can’t Even Wovel It!”

  1. Anonymous says:

    I love these guys who do “in depth” reviews having clearly never used the product. I have owned a wovel for two years and as a woman can tell you a wheel and leverage (like a see saw for those of you like this reviewer who dont get it)..just a simple tool to solve an annoying problem..unfortunately cant get rid of annoying know it alls..

  2. thingktank says:

    I am a know-it-all when it comes to Wovel. I was provided a review model because I was hired by the company to do contract work (to write training and marketing copy among other things). I became an expert on how the thing was supposed to work. Truth is it was incredibly awkward and worked only with light snow drifts. Forget wet snow more than a few inches in depth. The short story: The owner is every bit the shyster described by Mr. Cantin. Many of the customer “reviews” are personal friends of the owner/CEO or were fabricated by him. He will say and do anything to make a buck. He made his start-up money on Wallstreet as an investment broker (need I say more?). As you may be able to tell, I have an axe to grind with Wovel. In over 20 years, he is the most dishonest business person I have dealt with in my professional career.

  3. MarsNeedsWomen says:

    I know the owner Mark and he’s a real piece of work. He’s screwed a bunch of people out of money and rubs it in their face. I would NEVER buy anything from this guy. The wovel or snowovel is crap.

  4. Anonymous says:

    Hello
    i don’t know who mark is, or give a blank

    bought one about 5 weeks ago

    am 60 plus years old,
    there has been lots of snow here in detroit
    it works well at moving lots of snow
    without breaking your back

    it is not perfect
    in tight places
    it is next to useless

    takes a bit of time to learn how to handle

    if mine were stolen tommrow
    i would go out and buy another

    be sure to get the wear strip
    and yes for what they charge
    they should include the wear strip

    yours truly mac

  5. Anonymous says:

    The wovel is one of the best purchases I ever made. I simply love this thing.

  6. Anonymous says:

    seems like the dude above just has an axe to grind..and what are the odds that two such people write an entry on one site..and BOTH within SAME 24 hours?…. sounds orchestrated. hmm gee sounds familar..I guess “they” didnt have to search far to come up with the idea of trumped up “reviews”… I searched the web for reviews and there are hundreds, most really positive – 40+ on Amazon alone, with real names vs anonymous rantings (with no specifics about the product). I used one now for two seasons and havent hurt my back yet and cant say enough good things either…

  7. Brian says:

    My point was and still is more geared around the messed up marketing tactics. If it worked for a couple of people… Well, who is to know. I live in a place with a lot of snow, and this thing is available for sale – but not for demonstration. I’ve yet to see one, so I still think this thing is silly. Nobody else is clamoring for one around here either.

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