I missed out on the birthday party of my girlfriend’s Poppa yesterday, and used my two hours banked at work to take time off sick today. I’ve got some sort of sore throat, exasperated by my smoking, no doubt.
So, off to the grocery store for some late evening supplies – some liquid honey, spiced tea and plenty of fruit.
I’ve already got a whack load of Cold-FX and have been taking it as a precautionary measure, so I’m well stocked up on that. I figure, even at $20 for 60 capsules, at two a day that’s $20 a month to boost my immune system with Ginseng extract – I was paying more for that in Ginseng teas.
However, my illness and home-remedies aren’t entirely the point, here.
I picked up Tazo Chai, organic spiced black tea. (See www.tazo.com requires flash, opens a pop-up)
Manufactured in Portland Oregon (I’d buy local, but have yet to see a local organic spiced chai in stores), this wonderful tea contains organically grown black teas and spices. Mixed with a little bit of liquid honey and 2% milk, it’s a superbly refreshing hot drink, and one of the nicest chai teas that I have had to date.
I must thank my brother, Craig for (inadvertently, most likely) introducing me to chai. When he decided to close the doors on his home-business making preserves and selling organic products, some of the teas that he stocked came my way. One of them was a spiced black tea and I’ve been a sucker for the stuff since. I almost like it better than coffee!
Next time you look at a model on a billboard, keep in mind that what you are looking at is not just somone who had a team of professional astheticians dolling them up, but a digitally maniplated image.
Ogilvy & Mather’s – a world famous advertising agency shows just how unatainable the look of most billboard models really is in this very telling video.
The above video is hosted by youtube.com and requires the shockwave-flash plugin for your browser.
As pointed out in the movie ‘Super Size Me’, McDonald’s shamelessly uses brand imprinting1 to make children aware of their product and lure them into the stores. They know full well that their food is bad for you, they just don’t care – as long as people keep giving them money.
In Fredericton schools (yes, dear readers – this is happening here, in Canada), McDonald’s has sunk to an all new low. They are teaching fitness programs to children using the Ronald McDonald corporate mascot.
What is this telling children? That McDonald’s cares, that they are a company that believes in a healthy lifestyle. If the children where not aware of McDonald’s previously, they are now.
Why is this bad? Because McDonald’s does not care, they do not believe in a healthy lifestyle. All they want is children to be aware of their brand, and in a positive light. They do this so that further down the road when these children become consumers, or influencial over consumers in their lives – they do it at McDonald’s.
The man in charge of allowing this to happen, Garth Wade, actually admits that is what McDonald’s is doing. He claims they circumvented the guest-speaker process in place. I say Mr. Wade is still to blame because he is sitting idly by and pointing fingers instead of rectifying the situation and kicking the McBrainWashing bastards out of the schools. Maybe they went through the proper channels, in which case he’s lying to us for what purpose? One can only assume it is for his own gain. Not surprising, McDonald’s refuses to respond or comment on the matter.
So, as Mr. Wade attempts to cover his ass, children in his schools are being taught to eat at McDonald’s and thus will become sick, fat and pay the price for him.
1) The full term is “brand imprinting for future actualization”. What this refers to is parading a brand in front of a child so that it becomes ingrained in their subconcious, so later down the road their choices are influenced without them being aware of it. Sick, eh?
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