Obviously he didn’t really. This is a quote from the show South Park, during their first season when Cartman got abducted by aliens. I’m not the only one who got that gag stuck in their head, either. Googling that line brings up more blog posts from people with conjunctivitis than actual information on the episode.
Ironically, that is also why I titled my post with it – because I’ve inadvertently gotten pink-eye. I’ve got these drops which the doctor prescribed and they’re working pretty good so far.
Next time you look at a model on a billboard, keep in mind that what you are looking at is not just somone who had a team of professional astheticians dolling them up, but a digitally maniplated image.
Ogilvy & Mather’s – a world famous advertising agency shows just how unatainable the look of most billboard models really is in this very telling video.
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As pointed out in the movie ‘Super Size Me’, McDonald’s shamelessly uses brand imprinting1 to make children aware of their product and lure them into the stores. They know full well that their food is bad for you, they just don’t care – as long as people keep giving them money.
In Fredericton schools (yes, dear readers – this is happening here, in Canada), McDonald’s has sunk to an all new low. They are teaching fitness programs to children using the Ronald McDonald corporate mascot.
What is this telling children? That McDonald’s cares, that they are a company that believes in a healthy lifestyle. If the children where not aware of McDonald’s previously, they are now.
Why is this bad? Because McDonald’s does not care, they do not believe in a healthy lifestyle. All they want is children to be aware of their brand, and in a positive light. They do this so that further down the road when these children become consumers, or influencial over consumers in their lives – they do it at McDonald’s.
The man in charge of allowing this to happen, Garth Wade, actually admits that is what McDonald’s is doing. He claims they circumvented the guest-speaker process in place. I say Mr. Wade is still to blame because he is sitting idly by and pointing fingers instead of rectifying the situation and kicking the McBrainWashing bastards out of the schools. Maybe they went through the proper channels, in which case he’s lying to us for what purpose? One can only assume it is for his own gain. Not surprising, McDonald’s refuses to respond or comment on the matter.
So, as Mr. Wade attempts to cover his ass, children in his schools are being taught to eat at McDonald’s and thus will become sick, fat and pay the price for him.
1) The full term is “brand imprinting for future actualization”. What this refers to is parading a brand in front of a child so that it becomes ingrained in their subconcious, so later down the road their choices are influenced without them being aware of it. Sick, eh?
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